A Horse, A Toilet Door and Some Disinfectant
17 Jun 2009
Hay?
I’ll admit that when I discovered this door at the end of a passageway in a mall, I was faced with a moment of ‘fight or flight’ syndrome. But then my brain pieced together what I was actually seeing. So I stood and stared for about five minutes.
It would be great to know the thinking behind this, to have been in the marketing boardroom when this decision was made. It may have gone something like this:
Strategic Planner: Public toilets are huge for ad space, we need to be on toilet doors while they’re still hot!
Account Director: Brilliant, but what ties in conceptually between disinfectant and a toilet door?
Client Service: What about a peacock, they’re brightly-coloured?
Strategic Planner: A peacock, are you insane? You know they don’t test well with our target market!
Account Director: They’re also filthy, what’s less filthy? Creative department, what do you think?
The Art Director and Copywriter finish their cigarettes outside and walk back in, yawning.
Copywriter: It’s like so obvious, you guys are just too lame to see it.
The room hushes, waiting for the reveal.
Copywriter: You obviously need a pic of a horse covering the door, small logo near it’s mouth. As in, ‘From the horses mouth.’
Art Director (sarcastically): Get it?
The room erupts into clapping.
Copywriter (lighting another cigarette): Loerie Awards, this is our year.
Please help promote this post
Enjoyed this post? Show your support. We appreciate it!
Reader Comments
Leave a Comment