More Heart with your Chardonnay?

25 May 2009

Okay listen, I wasn’t planning on posting another ad just yet, but I’ve always been fond of this billboard.

Now I can consume pretty much anything, as demonstrated by eating afval (innards, lungs and lots more awesomeness) at the Karoo Classic golf day.

But associating eating my own heart with a pleasant braai (BBQ), not so much.

Who is this aimed at:

a) Hannibal Lecter?

b) The super-wealthy with their ‘exotic’ tastes?

c) People who want us to covet their sleek pool decks on the Skeleton Coast?

d) People on Top Billing?